I am so excited to finally take the time to write a blog about all of the recent things I have been up to, and to update you all on my new exciting business venture.
The start
A few months ago, a couple of friends of mine opened up their new businesses. They both reached out to me to ask if I could share my photography skills, in order to help them set up their business with a strong brand visual.
This involved taking my camera and equipment to their new places of work to grab some behind-the-scenes shots and video snippets, so they could put together a website and their new social media business accounts
At some point during the photo shoot and retouching the images I felt a little little spark in my heart ... a fire in my belly.
I knew this was something that I wanted to look into further.
Over the next few weeks when I had time, I offered free branding photoshoots to local businesses, to build up a portfolio and make sure that this was definitely something for me
And much to my surprise, I have been absolutely loving every moment of it so far
.. Now that I really think about it, I can see why I love offering this other side of my business. Because not only am I passionate about photography, but it’s clear that I’m passionate about working with women. I always have been - I started with women on their motherhood journey's, through their pregnancies, their breastfeeding, their postpartum struggles, to capturing that connection with their newborn baby, right through until baby starts sitting up and then reaches their very first birthday.
Of course I’ve always loved working with babies, but the most important part of my photography role has always been building relationships with mothers / women, hearing their stories, offering support and being able to empower them in someway.
So I can see how this has converted from women in motherhood, to strong independent women in businesses.
I have now worked with several creatives capturing shots behind the scenes and action shots of them working with their clients - I have been to hair salons and beauty parlours, worked with online coaches, singers, artists and florists - capturing all of those moments and those little details. I have created beautiful branding galleries for them to showcase across their website and social media platforms
The benefits
There are many many reasons why a branding photoshoot may be beneficial to your business, here are some:
It gives you ready to go marketing / content to use
It allows your clients to see the journey that you will take them on when they invest in your business as a client
It lets people connect with you, because we all know that when we see a face behind a brand, you feel more connected and are more likely to book their services
It looks professional and well put together
It gives you a chance to showcase your branding colour palette, so your brand is consistent and memorable
It gives you a boost of confidence in your business, which really shows your passion to those that follow you on your social media platforms
It gives you the opportunity to update your profile pictures, your website and more
… there are many more reasons why this is beneficial for a brand, too many to possibly list
I could also chat all day about why everybody deserves to invest in themselves and their business, but we already know the reasons as to why we deserve that!
Another thing that you might be thinking, if you are reading this is ‘’Is a branding photo shoot right for me and my business?’’
And of course, my answer is YES.
Some of the main businesses that I work with that would benefit from my branding sessions are :
💐 Florists
✂️ Hairdressers
💆♀️ Beauty therapists
💄 Make up artists
💉Aesthetics
🎨 Artists
🧘♀️ Yoga teachers
💻 Online coaches
🎉 Party planners
🏠 Interior Designers
☕️ Cafe Owners
👗 Seamstresses
🧁 Bakers
..and any other fun creative small businesses
The perks of working with me
And one of the many perks of working with me is that I can offer you a studio photo session for those of you that want to focus more on clean fresh headshot style photos, where we can also incorporate some of your props and products too. OR we can book the session in your workplace, which gives more of a 'behind-the-scenes' style, you communicating and working with your clients, in the process of giving them a treatment, or whatever it might be that your business offers
So you have options - and I will help you gather a list of ideas that might work best for you and your business.
Upon booking
Once my clients have booked with me, I also send over a questionnaire, which not only helps me get a closer look at your branding goals prior to the session, but it will also help you realise what it is that you would really benefit from when planning for your branding photo shoot.
Whether you are just starting a business, having a full rebrand, or would just like some updated photos for one of the many reasons I’ve listed above, then feel free to get in touch and we can have a chat about how I can help you on your business journey.
You can click here to use my contact form, or you can find me on either of my social media links below
I hope we get to meet in the near future… because your branding matters too!!!
Author: Annie Allen
Professional Photographer specialising in maternity, newborn, baby, birthday and family photography.
Postpartum body confidence motherhood blog
Aldershot Hampshire based (covering Guildford, Farnham, Camberley, Woking, Reading, Basingstoke and Bracknell areas)
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